Bermuda Views

Bermuda Views

Dubai Sports City, UAE

About the client:

Bermuda Views is developed by Innovation SEZ Developers Ltd, a private real estate development company focused on enhancing “life-styles” of its customers through the development of prime properties for residential and mixed-use purpose.

Innovation associates operate in real estate developments, plantations, information technology and trading activities in South Asia, Middle East and Africa.

Regardless of project size, Innovation incorporates the founders’ core philosophy of influencing lifestyles by providing endless attention to detail in design, amenities and finish standards.

Bermuda Views is a mix of residential, leisure and recreational facilities.

Challenge:

Dubai is a global city and a major business hub of Middle East that signifies the grandeur of luxurious living.

The excellent urbanization of the Dubai city has witnessed a growth of various real estate projects, making it one of the most competitive markets. Creating an impactful brand image in the fast growing metropolitan environment has been an interesting challenge for us.

Execution:

We adopted laser focused approach to generate high quality leads from defined targeted audience.

We leveraged our domain expertise and identified key locations for targeting and generate right kind of leads. We targeted audiences from more than 12 counties to promote the project viz: UAE surrounding countries, India, Russia, Pakistan and UK.

We created engaging campaigns to position the brand as a unique and one of its kind which offers contemporary living among an environment of sporting activities. With every possible facility at doorstep Dubai Homes built the sanctuary of luxury and comfort revealing in the glory of nature.

We combined our domain expertise and technology to roll out digital campaigns to create the impact.

Steps followed for right execution of digital marketing strategies are:

• Analyzing the lifestyle patterns of target customers
• Custom Build the Website to promote the Project to the targeted audience
• Online branding through personalized advertisements
• Measuring registrations, inquiries on websites and landing pages
• Measuring website traffic & traffic path

Results:

• Targeted 14 lacs potential buyers through various campaigns over Facebook.
• Facebook campaigns generated 40 Lacs Impressions and 1431 leads
• Google Ad campaigns fetched us 7 lacs impressions and generated 112 leads.